Jennifer Horowitz

name Jennifer Horowitz, Director of Marketing & co-owner of www.EcomBuffet.com, specializes in online marketing & SEO, helping clients increase revenue and achieve their business goals. She has also written many articles & a downloadable book on SEO.

How To Get The Most Out Of Your Content

03rd April 2008
Use your website content to improve search engine rankings and bring in targeted traffic. Your content doesn't need to sit idly on your site you can get it out there working for you. Here is an overview of the concept of Content Syndication, including s... Read >

Top 5 Ways To Benefit From Universal Search

14th March 2008
What is Universal Search and Why Should You Care? Universal Search combines all the information within its Vertical engines/databases into one index to serve a single set of SERPs (Search Engine Results Pages). An example of Vertical engines/databas... Read >

Stop Sabotaging Your Success - Real Strategies to Implement Now

11th March 2008
It is easy to point out the problems - like sabotaging your SEO success by ignoring the long terms affects of certain techniques. Here are the solutions - the ways you can still benefit from the various techniques, without contributing to their demise.... Read >

Are You Sabotaging Your SEO Success (Part 2)?

11th March 2008
If you look at most of the SEO techniques that are now considered "black hat", they would have been OK and worked well in moderation, but instead they are used, abused, and killed by us, thereby sabotaging our own success. Look at blogging and pinging.... Read >

Are You Sabotaging Your SEO Success (Part 1)?

10th March 2008
You probably are - and you don't even know it. Before we get into that, let's quickly recap what has happened up until this point. It is relevant, I promise. As the internet grows larger daily, and the number of searches online increase - we see peo... Read >

Plan for Success

07th February 2008
The best way to create a user-friendly, powerful web site is to plan for it. If you're going to invest time in building and promoting your site, you want to be sure that once visitors get there, they're converted into buyers. Start by analyzing where yo... Read >

The Truth About What You Need To Do To Get Top SEO Rankings

06th February 2008
What are you not asking that you should be? Find out the answer and you'll find your way to Top SEO Rankings. SEO continues to be the talk of the town. "Are reciprocal links good? Are one-way links better? How do I use Google SiteMap Submission? Doe... Read >

Analytics - The Missing Piece

06th February 2008
The ultimate goal of Search Engine Optimization (SEO) is to drive traffic to your site. Many people don't know why, but they aren't achieving this goal. The key is staying current and evolving with the times. Way back in the good old days, SEO was a... Read >

What You Don't Know About Keywords... That Your Competitors May Know

04th February 2008
Did you know that 25% of searches each month are brand new, never before seen search words and phrases? That is shocking. You would think with the number of search queries running through Google, they have seen it all. We spend so much time on keywo... Read >

Repeat business - Use This Overlooked Concept and See Dramatic Increases in Happy, Loyal Customers

04th February 2008
Learning how to attract repeat business is the most powerful thing you can do to get more out of your advertising dollars and increase revenue. You may not be familiar with the term "consumption" when it comes to your business, but it is something that... Read >

Site Builder Issues - Why Shoeless Joe Was Wrong

02nd February 2008
Unfortunately, many people are living a perfect example of if you build it, they won't come. If you build your site with a standard site builder that doesn't allow for: * HTML - to create unique Meta tags on each page, use tags, ALT tags, etc. * ... Read >

All Optimized and Going Nowhere?

02nd February 2008
It happens sometimes. Here are some of the common reasons you may not be indexed: Index Time: It hasn't been indexed yet. The amount of time before the engine indexes your site should be listed on the search engine's submission page, but these aren't... Read >

25 Little Known Facts about Article Syndication - How to Get the Best Results from Your Articles

01st February 2008
We all hear how important articles are - especially when used as a tool to help boost search engine rankings. We often read many articles a day about our industry or about something we are trying to learn. However, when it comes time to write articles t... Read >
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