Jennifer Horowitz

Google, Twitter, Facebook, Bing - Oh My!!

Today was a big day for Google, Bing, Twitter and Facebook. To quickly recap: Bing announced they have made a deal with Twitter AND Facebook to pull their updates into the SERPS (search engine results pages). Hours later Google announced they too... Read >

Getting Into Google News

As a website owner, I'm sure you are always looking for new sources of traffic. Have you considered Google News? If you regularly publish news in your industry and want to be seen as a source for news you can request Google include your site. This c... Read >

Discover the Secrets of SEO

There is so much information floating around out there about Search Engine Optimization (SEO) and how to get some rankings. So much of it is contradictory and confusing. I wanted to spend a little bit of time talking about the secrets of top rankings. ... Read >

Marketing With Newsletters

If you aren't creating a monthly newsletter you are missing out on an opportunity to market to your list. Newsletters help establish your credibility, keep you top of mind for your prospects and allow you to make special offers to your list. Please ... Read >

Social Media Mistakes

With so much talk about social media these days, everyone is jumping on board and trying it out. We are seeing some common mistakes out there and I thought it was important to address these mistakes to help eradicate them in the future. Don't get me w... Read >

Bloggers Checklist

Below are some of the crucial items you should have on your Blog. Take a look at this list and your Blog and see how you measure up. I can tell you that I did it myself and I had to create an action plan to fix my own Blog. You see, just because I kn... Read >

Marketing In A Poor Economy

There is no escaping the reality of the economy. These are not good times for most people. Many individuals and businesses are suffering. However, in spite of that, many online businesses are still doing well. Online shopping was up over shopping in... Read >

The Evolution (Not Death) Of SEO

There is a lot of talk about the "death of SEO" and "the death of ranking reports" lately. It all stems from some sessions at PubCon in Las Vegas. Remember we all want to get our message out there and have our voices heard and one way to do that is to... Read >

Blogger, WordPress, Sub-Domain, Sub-Directory, New Domain - Oh My!!

When it comes to setting up your Blog, there are many options and it's enough to drive you crazy. Here is some information for each option... Blogger Versus WordPress - WordPress offers a lot more customization and has more marketing and SEO powe... Read >

Just Because You Don't Want To Hear It, Doesn't Mean It Isn't True

This article may not make me real popular with many site owners, but it is the honest truth. So many people want top rankings but they aren't truly prepared to do what it takes to get those top rankings. The truth is the foundation of your site is i... Read >

Has Your Site Been Banned From Google?

Does Google Forgive? Forget the Sandbox - when you are in the doghouse, will Google ever "forgive" you and release your site back into the SERPs (search engine results pages)? We all understand the importance of top Google rankings - and in some cases... Read >

Should you handle your own SEO?

Everyone is trying to save money in today's economy - but sometimes when you think you are saving money you are actually losing so much more than you save. If you are considering handling your own SEO, that is only a good decision if; a) you have t... Read >

"SEO On A Budget" Tips

I am often asked if small businesses have a chance at competing in the search engines and the answer is a resounding YES. It is true small businesses face some challenges that large companies may not. Small businesses typically have smaller budgets, l... Read >

Letting Your Customers Off Too Easy?

There is great opportunity on your website that is often overlooked by site owners. The opportunity lies on the oft-ignored Thank You Page. When people are in "buying mode" it is the perfect opportunity to pull out the big guns and really show them wh... Read >

When to Call In the Big Dogs?

We all know the importance of SEO and getting your site listed in the top of the engines so you can tap into all that traffic out there that is searching for exactly what you have to offer. The question is how do you optimize your site and tap into you... Read >